As we ease into fall and back to school, one of America’s favorite pastimes takes off – tailgating!
Tailgating has evolved from grilled hot dogs and a truck bed to include full portable kitchens, gourmet food options, games, designer drinks, and of course, showing off your team pride in countless ways!
Mark Stewart, former executive director of the Tailgating Industry Association (TIA), estimates the industry is “…$10 billion and upwards to $20 billion for football alone. There are reports of another $35 billion spent on auto racing and then there’s major league baseball and concerts, of course.”
This big business leads to big opportunities for companies looking to extend their brand reach. Tailgating at a professional or collegiate game, or even at the corporate softball match-up can be a great team unifying activity, a way to show team spirit and a great way to get your brand seen.
Here’s what makes a “typical tailgater”:
- College educated male
- Between the ages of 35 and 44
- Spends over $500 a year on tailgating food
- Attends and/or hosts 6-10 Tailgate Parties each season.
- Uses separate coolers for food and beverages.
- Travels less than one hour to get to the game
- Tailgate party begins 3-4 hours before kickoff
Businesses small and large approach sporting events with the same fervor and excitement as fans. In addition to handing out branded products at games and tailgating events, they often send staff, vendors and other business associates team-themed products. We’ve put together some of our favorite tailgate must-haves. Get your orders in now so you’re ready for the season!
The grill is a must-have at a tailgate or outside picnic. Portable grills can be engraved with your logo and make wonderful end-of year gifts for valued clients and vendors. Or add them to your online company store for your employees to purchase.
This Grill Master three piece set includes the essentials for a successful barbecue. Steel tongs, BBQ fork and spatula are stored in a sturdy metal-trimmed case with handle and two-latch closure. Great for client gifts or to offer for sale in an online company store.
No party is complete without something to put your drink in. Branded cups are great giveaways at an event, a trade show or in your office.
While you might be cooking out at your event or BBQ, you don’t want your drink to cook. Branded insulated can holders are an inexpensive giveaway at events, trade shows or conferences. They come in a variety of sizes and colors and help carry your brand wherever they go.
This Arctic Zone® Titan Deep Freeze® 3 Day cooler is a perfect example of a high performance cooler designed to keep items cold for longer periods of time – retaining ice for up to 3 days. The 30 Can capacity cooler has an integrated radiant heat barrier, Cold Block™ base, Therma-Flect® interior radiant barrier, and Ultra Safe® leak proof, easy clean lining. Get your logo on what is sue to be a fan favorite before they sell out!
Imprinted outdoor folding chairs with a carrying case let your fans pull up a seat almost anywhere. These ultra-portable chairs are lightweight, can include arm rests and cup holders, and have numerous decoration options to keep your brand on the go.
It gets cold out there. Keep your fans warm with a gift they can use all through the season. Beanie hats and gloves come with a wide variety of colors, styles and decoration methods.
Whether you’re enjoying an outside sporting event or just sitting around the fire pit, a polar fleece blanket is a great way to ward off the fall chill. Blankets with a carry handle make them easy to grab and go when headed out the door. A wide range of materials, colors and decoration styles are available.
Sail Signs are the perfect way to get attention inside or out. Ranging in size from 6′ tall to an amazing 17′ tall, no one will miss you. These lightweight, easy to assemble display pieces are great for special events, outings and trade show displays as well. Available in a variety of sizes, styles and shapes with multiple base options.
At PCi we’ll partner with you to make game day unforgettable. Contact us today!