End-of-Year Gift Trends
One of the best ways to create a good rapport with your partners, clients, and team members is by sending out gifts to help create close-knit business relationships vital to the success of any organization. You can use gifts to celebrate an anniversary, a milestone or important sale, or the end-of-year. However, it is often challenging to select an end-of-year gift that strike a balance between thoughtfulness and value while ensuring you follow an organization’s code of ethics.
We’re just getting the first taste of fall weather and while it might seem premature to talk about end-of-year gifts, this is the prime time to begin planning how you want to celebrate your partnership with clients and team members over the last year. The Incentive Research Foundation (IRF) has found 84% of all U.S. businesses use non-cash rewards, compared to 26% two decades ago. And at many companies, use it or lose it – if you don’t spend your funds by the end of the year, they aren’t rolling over into your budget next year!
Our team of experts at PCi has put together a list of the Top Trends in Corporate End-of-Year Gifts:
Food is consistently rated as one of the top corporate gifts for companies to give at the end of the year, it’s a tried and true gift people love to receive. There are a wide range of options to fit all budget sizes and custom packaging can help extend your brand messaging and make a big impression.
Strut Your Stuff
Changes in corporate dress codes and a loosening on the formality of what employees wear make apparel a welcome end-of-year gift. “Athleisure” wear – sporty sweat shirts, golf shirts and layering pieces – is a major focus in the retail fashion world. These styles are dressy enough for the office but can transition to an evening at the ballpark or dinner with friends.
Bag It Up
A high quality bag in leather, or with leather accents, is a gift that will be used for years, with constant reinforcement of your branding. Many companies find totes, duffels, backpacks and computer bags are great for partners always on the road or for employees as a stylish way to get to the office each day.
Celebrate Your Inner Geek
Tech gifts are popular with employees constantly on the road and a younger skewing workforce demographic. There are endless options and many high-end brands have brought retail quality to the custom marketing industry. Wireless speakers, headphones, power banks and other mobile-type items are great for a techno-geek.