PANTONE Color of the Year Screams Spring
Spring is officially here, and it is a great way to connect with the PANTONE color of the year!
Each year the PANTONE Color Institute provides color trend forecasting and makes a symbolic color selection they feel will represent trends in our culture, attitudes and fashion in the coming year.
This year PANTONE broke from tradition and selected two shades, Rose Quartz and Serenity, as the PANTONE Color of the Year 2016.
For the first time in a decade the color selections have moved away from bright shades, reflecting a change in fashion tastes.
“Serenity and Rose Quartz demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,” said Leatrice Eiseman, executive director of the PANTONE Color Institute.
We have endless options that let you tie your branding to the color of the year and stay on trend. Lighter pinks, rich blues, and calming lavenders and purples can help complete the color palette for your corporate branding. Here are some creative ways to add these colors to your next project.: