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Promotional Consultants | Branded Product Strategy, Ideation, Competitive Research
Strategy and Ideation
Promotional Consultants Strategy and Ideation

Creating Strategy and Ideas for Your Branded Merchandise Solutions

Using branded merchandise is so much more than slapping your logo on a cool product. It’s a way to make a meaningful connection with your audience. Making that connection a success comes from strategy and ideation.

At PCi we believe strategy and ideation are essential steps to finding the right branded merchandise for your promotional marketing. We partner with your teams to learn your company, brand, goals, and objectives.


  • who is the audience you want to reach;
  • what products reflect value and appreciation to that audience;
  • and how are we using those products to elevate your brand?

When you partner with PCi, our expertise becomes an extension of your internal teams. We do the competitive research, scour trade shows for the latest products, track trends in the marketplace and bring that knowledge back to your business challenge to find the perfect solution.

Then we get to ideation – from innovation, to development, to actualization – we make sure the solutions we bring you tie back to the strategy and your goals and objectives. And like everything at PCi, our ideation process is transparent about our products, pricing and possibilities. This transparency builds trust with our partners and ensures we’re working together towards the same goals and keeping your brand looking good!

Whether you’re looking for promotional products, custom packaging design, branded apparel and uniform programs, online company stores, or awards to recognize clients and team members, PCi finds the solution that strategically answers your business challenge.